Hannah (British Customer) :
User: That's impressive. I'm Hannah from London, UK. I love apple products, but I'm no Alex Lee - he is most passionate Apple fan. He waited 32 hours in a queue for iPhone 4 and then broke his own record by standing 50 hours for iPad 2. I can never do that.

Sundar Parchai (CEO, Google) :
Google: Vannakkam, Hannah! I'm Sundar Parchai, the CEO at Google, wanting to push technology to all corners by overcoming borders.

Steve Wonziak (Apple-Co-founder) :
Wonziak: My name is Steve, and I co-founded Apple. Steve Wonziak - not Jobs. It was our love and belief in technology that got Apple going, and as an engineer, I still do the same thing - create good technology.

Hannah (British Customer) :
User: Steve, I want to ask you something. In our last two conversations, many people hinted that the sun is setting on Apple. They are no longer good enough.

Steve Wonziak (Apple-Co-founder) :
Wonziak: Not at all. As someone closely connected to Apple, I assure you - everything is good. Our numbers are at an all-time-high. The teams are working hard to deliver better stuff.

Sundar Parchai (CEO, Google) :
Google: Steve, as a technology guy myself, I understand that most products that y'all created were very good and were therefore well-received by the customers. Not the same can be said about your current offerings. Simplicity was your strength. It is now becoming your weakness.

Kem Che Segall (Ad Guru) :
Ad Guru: Mr. Parchai has hit the bull's eye. Although Apple is strong on paper and is worth more than the entire Russian Stock Market, it is falling. And the company is perhaps too blind to see this.

Steve Wonziak (Apple-Co-founder) :
Wonziak: Kem, when we came up with 'Think Different,' it wasn't just for our sales team. Our product engineers work on the same philosophy - innovation is the cornerstone of technological development.

Hannah (British Customer) :
User: You're right, but Apple doesn't come up with new technology any more. We just get bigger screens and brighter displays. Smaller and slimmer products that are easy to carry but difficult to use - when you made the Macbook slimmer, you took out USB and SD card slots. That makes life difficult for us.

Kem Che Segall (Ad Guru) :
Ad Guru: And don't forget how the headphone jack was removed from the iPhone. Utility seems to have lost focus. You're making thinner and lighter stuff at the expense of utility. This sends a bad message - this is arrogance through design.

Hannah (British Customer) :
User: And this isn't all. The new chargers, adapters, pencils are so difficult to connect. We need to put together a hundred things to use a simple function.

Sundar Parchai (CEO, Google) :
Google: 'Everything Should Be Made as Simple as Possible, But Not Simpler.' I am not saying this - Einstein said so. Apple's excessive obsession with simple, good-looking devices is restricting innovation. A very bad strategy.

Kem Che Segall (Ad Guru) :
Ad Guru: Forget Einstein, I'll give you a more recent quote, 'Companies forget what it means to make great products. The product genius that brought them to the very position gets rotted out by people running the company who have no conception of good product vs bad product.' Woz, you must have surely heard this before.

Steve Wonziak (Apple-Co-founder) :
Wonziak: Yes, I have. These are Steve Job's words in an interview. I know them very well.

Hannah (British Customer) :
User: Woah! That's shocking. This is exactly what he feared. Sir, Apple under Tim Cook is not the same as Apple under Steve Jobs.

Sundar Parchai (CEO, Google) :
Google: And you're missing out on basics - which pricing strategies have you adopted in this global deflation? The products simply aren't worth the money.

Hannah (British Customer) :
User: Oh yes! In UK, the 15-inch Macbook's price was suddenly raised by 700 pounds. Apple said it was due to 'Brexit.' But the Brexit hadn't even taken place then. What about your passion? Are you only looking to make money now?

Steve Wonziak (Apple-Co-founder) :
Wonziak: Hannah, dear - we have more than enough cash. Let me quantify it - we have more than 4 times the cash than the US Treasury. We can buy 80% of the S&P 500 right now. This includes Coca-Cola, Netflix, Amazon, Tesla and other giants. The money never mattered. I remember selling my scientific calculator for $500 to get money for Apple. Jobs sold his minivan for a little less than that. We were millionaires before 30, but we still kept going. It was for the passion of innovation.

Sundar Parchai (CEO, Google) :
Google: Here, I'm speaking of hardcore innovation. While Apple simply came up with a touch bar on new MacBooks, Microsoft launched an entire touch-based computer. Could you throw some light on why isn't Apple coming out with something like Microsoft Surface Pro?

Kem Che Segall (Ad Guru) :
Ad Guru: Woz, your statement - this is what Apple has been doing for some time now. Leaning on legacy, growth story and brand image to sell products.

Hannah (British Customer) :
User: Yes, I'd love to use new products launched by Apple. There is so much happening right now - robotics, virtual reality, electric cars. As a technology company, why don't you make all these?

Sundar Parchai (CEO, Google) :
Google: Woz, I think you wish to retain your position as only a consumer electronics company. I'm saying this again - sit with the board and discuss your medium and long-term strategies.

Steve Wonziak (Apple-Co-founder) :
Wonziak: I'm sad. I feel as if you have pegged us for idiots, I urge you to reconsider your opinion. It is no secret that we are developing electric cars. For that matter, we had even offered to purchase Tesla, but Elon Musk rejected our offer. There is a lot of R&D happening behind closed doors. Just because we're secretive about it doesn't mean that we aren't coming up with anything new.

Kem Che Segall (Ad Guru) :
Ad Guru: If you say so, Woz. We want you to do well. Just don't make mistakes. You get your screens and chips manufactured by Samsung. You already have court cases about your Slide Unlock patent infringement.

Sundar Parchai (CEO, Google) :
Google: And please don't forget how courtroom dramas on new technology cost you your respect in 1997.

Hannah (British Customer) :
User: Hey, I read the article briefly. It is good. But, what is this 1997 court case, Mr. Wonziak?

Steve Wonziak (Apple-Co-founder) :
Wonziak: In 1997, we urgently needed cash. Steve was back in the team, and he made an important, life-saving deal. We gave Microsoft $150 million worth of shares and agreed to make Internet Explorer the default (not the only) browser in our systems. We even had to drop the long-going suit on Windows copying Macintosh.

Hannah (British Customer) :
User: That must be really embarrassing.

Steve Wonziak (Apple-Co-founder) :
Wonziak: We did what we had to do to survive. And we are not ashamed of it, kid.

Kem Che Segall (Ad Guru) :
Ad Guru: Are you ashamed of your other failures?

Steve Wonziak (Apple-Co-founder) :
Wonziak: Definitely not, they've made us who we are today. We have gotten back up after every fall.

Sundar Parchai (CEO, Google) :
Google: Well, definitely not this one. Wishing you all the very best for your future projects. Let's have some healthy competition in the industry.

Steve Wonziak (Apple-Co-founder) :
Wonziak: Thanks. I would like to hear your comments on our future launches.